VISUAL IDENTITY - CONTENT DESIGN - SEMIOLOGY
Depending on the environment, artistic direction can mean different things.
In the entertainment industry, I work on the scenic content (what will happen on stage), I develop the preliminary concepts and supported by the sets and the costumes, unfold them in moments of sharing with the audience.
In the corporate world, I develop concepts around products and manifest them in communication, for example with semiotics studies (study of visual and textual senses), product enhancement and visual identity.
Select, condense and manifest visually the core values of the projet.
Analysis of visual and textual signs
An in-depth exploration of the universes of a project to extract its quintessence and nourish all its aspects.